Dear Australian Retail Leaders,

As someone who has attended NRF for over 10 years, both as a retailer and an industry analyst, I can confidently say that it’s back to being one of the most transformative experiences for leaders in our industry. The NRF Big Show is a powerhouse of insights, ideas, and innovations, but here’s the truth: the real magic happens not just on the show floor or in the sessions. It’s what takes place around the halls, in the conversations, and in the unique opportunities to connect with global thought leaders that provide the most value.

We understand that building the business case to attend NRF can be a challenge—especially when costs are under scrutiny. But while costs are important, so too are the opportunities you’ll miss by not engaging with the future of retail. The insights, inspiration, and strategies you’ll bring back from NRF aren’t just beneficial—they’re essential for sustainable growth.

This guide was designed specifically for you—Australian retailers—because we know how critical it is to maximize the value of your time at NRF. It’s not just about attending sessions; it’s about making the most of every opportunity to learn, network, and gather the inspiration that will fuel the future of your business.  We’ve created this document in a way that you can simply cut and paste and build in your answers.

DOWNLOAD THE GUIDE HERE: 2409 – Uncommon Business Case for NRF

We hope this guide helps you build the business case, navigate the event, and ultimately bring back the insights that will drive your company forward.

Looking forward to seeing you in New York,

Andrew Smith
Co-Founder & Managing Partner
ThinkUncommon