There are so many myths creating a negative narrative around retail, like it’s dying (it’s growing), or online is killing it (it’s growing it), technology is innovation (it isn’t but can be a facilitator), and innovation is risky (it’s more risky not to innovate). We debunk these and more and show why the narrative needs to change. Because innovation is the new safe place for retail.

Innovation is hard in any organization; however, it is particularly hard for retailers because the industry encourages short term planning and values execution over strategy. These attributes are part of retailer DNA and are not normally associated with innovation. However, innovative ideas have no value without execution and retailers excel at execution. We show how to apply that skill to innovation as the secret sauce that will turn retailers from innovation laggards to innovation stars.

We did not want to create a book that simply reinforces that innovation is the safe place for retail, we wanted to help retailers get there.  We have explained every step of our process in detail and provided the tools, activities, and models needed to improve innovation outcomes in your business immediately.

“A roadmap to retail innovation success. Read the book, build on your retail business and be prepared for disruption. Of course, you don’t have to… survival is not mandatory.” – Mark Finocchiaro, Managing Partner and Director, MyChemist

“As someone who has led retail teams at all levels for nearly three decades, I am often skeptical of books that proclaim to have all of the answers about how to run a great brick and mortar business, until today. Andrew Smith and Gareth Jude have put all of their expertise and bold but necessary ideas into this exceptionally well written and actionable guide to success that will lead us forward into the future of great retail.” – Ron Thurston, Vice President of Stores, INTERMIX

“Gareth and Andrew guide us on a journey through the art and science of retail reinvention – delivering both insight and application in a thoroughly readable way. If you are a transformation leader – read it.” – Richard Umbers, former CEO, Myer

“Gareth Jude and Andrew Smith are an extraordinary combination of retail practitioners and have crafted a must read for retailers in this fast-shifting retail landscape.” – Paul Greenberg, Deputy Chair, Federation of International Retail Associations

“If your business needs to change but so far has been unable to do so or if you serve a retail business that is having difficulty with the process of innovation, I commend this book to you.” – Paul Zahra, CEO, Australian Retailers Association

“Many industries have been disrupted in recent years and none more so than retail. In this ground-breaking book, the authors present a practical roadmap to guide retailers as they seek to make the transition from the business models of the past. This is a plan of action that every retailer could benefit from following.” – Martin Christopher, Emeritus Professor of Marketing and Logistics, Cranfield University, UK

“Retail will change more in the next 10 years than it has in the last 1000. Retail Innovation Reframed will enable retailers to not only navigate that change but thrive in uncertain times. The author’s extensive knowledge of retail, technology and innovation are brought together in a simple to follow model with comprehensive case studies and examples. An absolute must read for retailers of all sizes.” – Kelly Slessor, Founder & CEO, Shop You

“This is a book for all retailers, most especially, for these times. This is a step by step operating guide to introducing innovation as a process that can be enabled by all your company’s leaders.” – Peter Knock, Retail Company Director